TilMAXTM is a compilation of web-based tools created in partnership with some of our key customers, including Tyson and McCain Foods USA. Originally designed as a set of category management tools, it can be used to respond to a variety of sales and marketing needs in the arenas of:
- Category management
- Sales planning
- Brand market penetration analysis
- Product launch planning
- Broker or sales manager quota setting
TilMAXTM compiles all of the sources of information that manufacturers typically purchase and integrates them into one application. Tilbury presents this information in a simple, easy to understand format, allowing sales and marketing professionals to make a decision that follows the sales, marketing and profit goals of the company.
TilMAXTM includes a set of modules that can be purchased and implemented separately:
- Trade area analysis module: designed for local level analysis of market product potential
- Operator analysis module: for national or regional chain analysis as well as at the independent operator level
- CRM: to allow a focused execution of the market plan